One of the largest headwear companies in the Nordics with more than 21 years of experience, renowned for its innovative brands and high-quality products distributed across Europe. Over time STATE OF WOW has developed a diverse portfolio of brand collections, each with its own unique style and target audience. A brand portfolio on the rise—bold, fresh, and made to stand out.

STATEWEAR is a brand collection developed by STATE OF WOW, a leading Scandinavian brand in caps, beanies, sixpences and accessories offering a range of high-quality products at a good price without compromising the consumer experience. Today you will find STATEWEARS popular headwear & accessories in most supermarkets and in a wide selection of DIY stores in Europe.

STATEWEAR is the ONE-STOP-PARTNER for retailers who demand performance & a high service level. Our proven concept drives high rotation and maximizes revenue per square meter.  STATEWEAR delivers tailored display assortments aligned with your shop profile, location, channel, market, and season. Our team installs and services custom display solutions that consistently stand out and captivate customers. We take care of everything: replenishing stock, replacing slow-movers, restocking best-sellers—keeping your business agile, your displays inspired, and keep you completely risk-free.

All you have to do is make at least one square meter available in the store, and STATEWEAR handle the rest.

Together, we will as an extra resource contribute to making STATEWEAR quality headwear and accessories available for even more consumers across the Nordics.

We look forward to supporting this journey with our expertise in Key Account – & Category Management.